Coconut Cottagehouse

How We
Got Here

Five years of poured wax, late nights, label redesigns, and showing up. This is how Coconut Cottagehouse became what it is today.

01

2020

It started
at home.

The early days — Honey Bourbon in our living room
Coconut Lime early days

The first batches were poured in our kitchen. The labels were printed on kraft paper and hand-applied. The photos were taken on our living room coffee table, styled with whatever we had around: a fern, a wood slice, some dried botanicals we had been saving for no particular reason.

We spent so many nights wrestling with the Cricut machine, reloading the mat, adjusting the cut settings, peeling labels that were not quite right. We did not have a website. We did not have a strategy. We had a recipe we believed in, a logo of a little cabin, and the kind of excitement that makes you pour wax at midnight just to see how it sets.

The first labels were kraft paper. The first photos were taken on our coffee table. We had no idea what we were doing, and we were doing it anyway.

Maple Chai Latte — one of the very first

Maple Chai Latte, the first batch

Cinnamon Vanilla — early label era

Cinnamon Vanilla, early era

Honey Bourbon — fresh from the kitchen

Poured and photographed at home

02

2020 – 2022

Finding
the look.

This was the season of trying everything. Black labels. White labels. Kraft labels. Colored backgrounds: sage green, dusty lavender, warm tan, deep charcoal. Barn logos. Cabin logos. Script fonts, serif fonts, all caps, lowercase. And so many more than what you see here.

Looking back, every single version holds a special place in our hearts. Each one was us showing up, caring deeply, and asking the question a little differently: what does this brand actually feel like? What does it want to be?

There is something quietly beautiful about that season. We were not in a hurry. We were just in love with the process of figuring it out, and each iteration brought us one step closer to the version that finally felt like home.

Label design
Label design
Label design
03

2022

A collection
with purpose.

The 2022 Wellness Collection

The Wellness Collection, 2022

In 2022, we launched something that felt deeply personal: a collection for those who were also navigating a health journey. The candles in this collection were not just named. They were intended.

"Your health is an investment, not an expense." "The body achieves that which the mind believes." "Dare to heal."

This collection was for the people who already understood that what you bring into your home matters, not as a trend, but as a daily act of care. It sold well. More importantly, it resonated.

It reminded us that the soul of this brand had always been health and intention. Even when we were still figuring out the look, we always knew what the candles stood for.

Pomegranate Bliss, wellness era
Coconut Lime Verbena, wellness era
04

2021 – 2022

The car.
The orders.
The beginning.

Selling from the car — Valentine's Day 2022

Valentine's Day, 2022

Before there was a booth, there was a trunk.

Orders packed and ready for delivery. The whole operation ran out of one car.

Before there was a market booth or a Shopify store, there was a car trunk. Early orders were packaged at home, loaded up, and delivered directly, one candle, one customer at a time.

Valentine's Day 2022 was one of those days. Gift boxes tied with red ribbon, kraft packages, hand-labeled bags. The Coconut Cottagehouse banner propped in the corner of the trunk. It was chaotic and wonderful and completely ours.

There is something irreplaceable about that era, when every order was a choice to keep going, and every delivery felt like a small act of belief.

Valentine's Day orders, 2022

"When every order was a choice to keep going."

05

2022 – 2023

Our first
markets.

Our first outdoor market

First outdoor market, 2022

Indoor market, 2023

Indoor market, 2023

The first market felt like a leap of faith. You pack everything up, set up your table, and hold your breath. And then someone stops. They pick up a candle, close their eyes, and breathe it in. And just like that, it becomes real.

Those early markets were where Coconut Cottagehouse stopped being something we made at home and started being something people loved. The conversations at those tables were some of the best we have ever had, about health, about home, about what we all deserve to bring into our spaces.

The market table in detail

That moment of connection, watching someone's face change when they smell something they love, never gets old. But what stays with us even longer is hearing from them afterwards. Knowing a candle found a home, that it is burning on someone's nightstand or kitchen counter, that it is part of how they care for themselves. That is the part that makes every early morning setup and late breakdown worth it.

06

Every Season

The fun
seasonal drops.

Between the serious work of building a brand, there was always this: a pumpkin vessel for fall, a Valentine's drop wrapped in red ribbon, a Christmas candle that smelled exactly like a fir wreath. The seasonal collections were where we got to play, and they were always some of our customers' favorites.

Fun seasonal drop
Christmas Apple Cinnamon seasonal
Valentine's seasonal drop
Valentine's green candle seasonal
Valentine's seasonal
Thanksgiving pumpkin seasonal
Christmas seasonal
07

2023 – Now

The look that finally
felt like us.

Somewhere in 2023, after years of labels and iterations and experiments, something clicked. The cabin. The clean white label. The warm, editorial photography. The vessels in amber and sage and forest green.

It had been there all along, in the very first kraft label with the cabin illustration, in the warmth of those early living-room photos, in the care we had always put into the product. We just needed time to find the language for it.

The current Coconut Cottagehouse is not a reinvention. It is a refinement. Everything that mattered: the ingredients, the intention, the health-first philosophy, has been here since 2020. The look finally caught up.

Now we are building the website. And building a community of people who care about the same things we do.

Coconut Cottagehouse now
Current Coconut Cottagehouse candle
Current Coconut Cottagehouse candle
Current Coconut Cottagehouse candle
Current Coconut Cottagehouse candle
2020

First candle poured

5+

Years of figuring it out

100%

Still made by hand

We are still going

This is not the end of the story. It is the part where we finally have a home online to share it from. Thank you for being here, whether you have been with us since the trunk, or you just found us today.

Coconut Cottagehouse